On-Page SEO – Top 10 Questions Answered
On-Page SEO is the process of optimizing your content so it ranks on the first page of SERP as well as easy for users to read through your content piece. It helps in increasing your organic traffic and improves your search engine rankings.
It is an important part of Search Engine Optimization and should be evaluated once in a while to stay on top of the game.
Here are some common questions that you could come across while working on your On-page SEO.
On-Page vs Off-Page SEO, which is important?
On-Page SEO focuses on improving the content of your site and ensuring all the best practices recommended by Search Engines are followed. Whereas, Off-Page SEO focuses on building the popularity and authority of your website.
Working on both of them simultaneously helps to optimize your content for Search Engines to crawl and build authority. They are important to make your SEO campaign a success.
But when it comes to where to put your focus first, it is recommended to get all your On-Page elements in place before you pick up Off-page strategies such as Backlinking.
On-Page SEO acts as the foundation of your website.
What are the best On-Page SEO analysis tools?
There are several free tools that analyze the basic On-Page elements on your website. Here are some of the best tools that you should test out for yourself –
Some best paid tools for a serious SEO Specialist include
How to perform an On-Page SEO audit?
Having an On-Page SEO checklist in place will help you analyze your content. If all the points are ticked off, you know you have an optimized page.
Here are some important On-Page Factors to keep in mind as you audit your page –
- Meta Title and Meta Description
- Header Tags (H1 to H6)
- Alt Tags
- Keyword Density
- Internal and External Links
- Anchor Texts
- Text Formatting
- Image Optimization
Are Meta Keywords still required for On-Page SEO?
Meta Keywords were a type of meta tags used by web developers to add the keywords in the Source code of the website. It indicated to search engines that the page is relevant for the specific topics and keywords. It was different from the regular keywords as they appear behind the code.
Although, as websites became more commercialized, web developers started to stuff keywords that looked spammy. Search Engines were quick to note that and since then, Meta Keywords were devalued by Google, Yahoo and Bing for ranking a website.
So, a quick answer to this question is that Meta Keywords are not required from an SEO perspective.
What is Keyword Density in On-Page SEO?
Keyword Density means the number of times a keyword is mentioned in a piece of content. It is an important factor to keep in mind while writing content, as mentioning the keywords too many times, also called Keyword Stuffing, might harm your page ranking and earn a penalty.
When used correctly, this enables the Search Engine to understand the main topic of your page and rank it accordingly.
There is no specific rule about the percentage or the number of times a keyword should appear on the page. However, it is recommended by all the SEO specialists to have roughly 1 target keyword per 100 words in a piece of content.
Using variations of the target keyword or semantic keywords will help to control the density factor.
How many keywords to track per page?
You probably have done your keyword research and have chosen a select few keywords you want to target on a particular piece of content.
So how many keywords to track and optimize on a single page? That depends on the content of that particular page. If it’s a landing page that focuses on solving one customer query, it is likely you will want to track a minimum of one keyword for that specific page.
But at the most, you’ll be tracking four keywords per page.
You’ll also want to track the keywords that are services and brand-related.
Does skipping H2 and H3 tags affect On-page SEO?
Header Tags are important. Not only do they enhance the readability and the UX, but it also helps the Search Engine understand how you have structured your content.
Although not using them will not affect your SEO negatively, it is recommended to use them if you have broad content. Think of the ‘Table of Content’ you see in a textbook. It makes things easier to understand what the main topic and the sub-topics are.
The important header tags are H1, H2, and H3.
H1 is used once and only as the title of the content. Using multiple H1s will confuse the Search Engine about the main topic your page is about.
H2 and H3 help to segregate the sub-topics.
Why are breadcrumbs not shown on Google SERP?
Breadcrumbs are like a path to your current page that you see at the top of a page. Breadcrumbs are important as they make navigating your site easier, improve UX, and give a proper structure to your site.
Google might not always show the breadcrumbs on the SERP. The algorithm determines the visibility of the breadcrumb based on whether it is relevant to the user.
The other reason might be that there’s no mark-up in place for breadcrumbs. In that case, Schema Structured Data will help you execute and implement the feature on your site.
What are the On-page SEO errors you have to avoid?
At times, there are certain elements that you miss out on as you work on a page. These are some errors you should be mindful of –
- Common grammatical errors
- Duplicate Content
- Long URLs
- Keyword Stuffing
- Broken Internal and External Links
- Missing Meta Tags and Alt Tags
- Low Text to HTML ratio
- Wrong implementation of Canonical Tags
What On-Page SEO factors would be best in 2021?
SEO is a dynamic field. The algorithm is constantly changing and as SEO experts, keeping up with the trends and developments in Search Engines is a must.
Here are some unique tactics that can make your SEO game strong –
- Keep an eye out for your competitor’s broken backlinks
- Use the ‘People Also Ask’ SERP feature
- Using Schema Structured Data.
- Having a Mobile-Friendly Site
- Build your Topical Authority
- Focusing on Mobile SEO
SEO is a long-term strategy and might not get you results as quickly as a paid ad. But a well-optimized page will help you rank on the first page of SERP, which will then refer you to the right audience.
With the development of different SERP features like ‘People Also Ask’ or ‘Knowledge Graph’, having all your SEO elements in place will enable you to grab a place there.
Google alone has over 40,000 search queries every second, and that’s the opportunity for you to rank for your potential keywords.
Investing in SEO is definitely a good idea.
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